Branded Boxes – How to Make Your Boxes Stand Out
Branded boxes can be a great way to add value to your products. By adding branded tape, catalogs, or other information on your shipping box, you can make it easier for your retailers to receive and stock your product.
For example, everyone knows that the small blue boxes from Tiffany’s are unmistakable. This branding helps people recognize your product and build loyalty with your brand.
Branding
A branded box can act as a marketing tool that will make your company stand out in a competitive market. It can help to establish your brand identity, increase customer loyalty, and create a long-term relationship with customers. It can also promote your business, products, and services in a cost-effective way. The design of your custom branded box should embody your brand identity. This branded boxes can be done by using a color palette, fonts, and logo usage instructions. It can also be done by using add-ons, such as window inserts, embossing, and handwritten notes.
A well-cultivated brand personality can give your customers a more personalized experience when they receive your product. For example, a shoe brand Allbirds uses simple packaging that aligns with its sincere brand personality and values. The brand also makes its packaging environmentally friendly.
Beautifully designed boxes can encourage customers to share their unboxing experiences on social media. These videos can generate buzz and sway consumers to buy your product. Whether you are selling small gifts or subscription boxes, your branded packaging can help you grow your business.
Adding a website or contact information on your packaging can be an inexpensive and effective way to megaphone your brand. It can be especially useful for e-commerce companies and can be a great way to track how your branded packaging is performing.
Durability
A good branded box is sturdy and strong enough to keep products in excellent condition. It should also be able to convey your brand’s message to customers. If you want to ensure that your packaging is effective, look for boxes that have a high-quality finish and are printed with clear, consistent colors. You should also consider if your company’s branding is prominently displayed on the box so that you can reinforce the branding you have already established with your customer base.
Durability is an important feature in a branded box because shipping boxes travel a long distance from the vendor to your customer’s doorstep. Many postal workers and passers-by will see your packaging, so it is crucial to make it recognizable. This can be done by printing your logo and other relevant information directly on the box.
A durable box will provide a better unboxing experience for your customers and will help to build brand loyalty. It will also reduce returns due to damage in transit. It will also improve your reputation with your customers, and they will be more likely to recommend you to their friends. This is why it is worth investing in quality packaging, even if it costs more. Moreover, customers are more likely to share their unboxing experiences and photos on social media, which will further enhance your brand’s image.
Reusability
In a world where walking through a store has turned into shopping online, e-commerce packaging is often the first and last interaction your brand has with customers. It is a chance to create an impression that will stick with them, even after they open their box and start using your products. Here are a few ways to make your shipping box a memorable part of your brand story.
Adding a logo and stamp artwork to your packaging is a great way to add more branding. This can be done by placing it on the box’s sides or top. Branding on your packaging also helps to create a sense of anticipation for the unboxing experience. This can be achieved by adding a sticker to the box that contains your logo, CTA, and social media handles. This will leave your customers in awe of your brand.
Adding custom tape to your boxes is another way to add branding to your christmas gift box shipping process. Branded tape provides an extra level of security for your products and can be used with any type of box. While it requires a minimum order, branded tape will save you time and money in the long run by not having to buy non-branded tape for every shipment. Plus, it will look more professional than standard tape.
Customization
Whether customers are ordering from your website, picking up products at your storefront or receiving them in the mail, your packaging plays a critical role in brand loyalty. If your boxes are damaged or do not match your brand’s image, customers will be less likely to buy from you again. Personalized details can make your packaging stand out and build brand trust.
One of the best ways to customize your boxes is to use a digital printing process. This method is fast, high-quality and usually hassle-free. Digital printing is ideal for small orders of ten or more boxes, but it can also be used for larger orders. The key is to choose a paper type, box style, coating and finish that best matches your product.
Another great way to customize your boxes is to add filler, tissue paper, insert cards and other printed materials. These will make your packaging feel more special and provide a unique unboxing experience for your customers. These elements can also be used to include discount codes, thank you notes and other promotional materials.
If you want your packaging to be more eco-friendly, consider using custom poly mailers. These are made of recycled material and can be reused again. They are also accepted in most curbside recycling programs across the country. Alternatively, you can use one-piece folders to ship books, artwork, handmade goods and more. These are lightweight and strong, but still feature easy folds that meet in the center.
