Why Custom Cardboard Boxes Are a Powerful Marketing Tool
Custom boxes are made specifically to fit your product. This helps ensure that the product is well-protected and can be easily identified. This can help you build brand recognition and boost sales.
Packsize’s on-demand custom box machine makes right-sized corrugated boxes for each order, eliminating the need to store and retrieve stock box inventory. It also offers a user-friendly design tool and has positive customer reviews.
Customized Fit
In e-commerce, customized boxes are an excellent way to brand products and create a memorable unboxing experience for customers. Many customers will share photos of their experience online, custom cardboard boxes which can help boost brand awareness and drive sales. This type of packaging is also used in retail stores to showcase products and provide a unique shopping experience.
Unlike the traditional one-size-fits-all approach, custom boxes are made to perfectly fit your product and protect it during shipping. This eliminates wasted space that can increase shipping costs. Additionally, most major shipping carriers now charge based on package dimensions and not weight, meaning that you can save money by using smaller, lighter boxes.
Custom cardboard boxes can be printed with a variety of graphics and finishes. Whether you want to make your brand stand out with a vibrant color scheme or highlight a simple message, there’s an option for every budget. Cardboard is an environmentally friendly material that can be recycled and reused. This type of packaging is also ideal for brands that prioritize sustainability.
Many custom box manufacturers offer a wide variety of printing options, including digital, offset, and flexographic. Some offer a 3D design tool, while others allow you to upload your own designs. Some companies, such as BuyBoxes, even offer a subscription service with dedicated customer support. Other providers, such as Packlane, offer a price that decreases with volume. They use local recycled inputs and have a transparent supply chain.
Durability
Cardboard boxes are one of the most durable ways to ship products. They’re made from recycled materials and can be printed to fit your product precisely, cutting down on secondary packaging material and shipping costs. In addition, they’re sustainable and eco-friendly. And with custom printing, you can make a statement about your brand’s sustainability initiatives. In fact, 80% of consumers consider sustainability when buying a product.
Durability is important when it comes to shipping. Your box’s contents will travel in trucks, planes, trains and ships and pass through a number of hands. If it arrives looking like it was stomped on, that will be noted by customers and could lead to unfavorable reviews. Custom cardboard boxes can be designed with plenty of space for branding and marketing messaging, and they’re also available in a range of sizes and shapes.
BuyBoxes offers a wide selection of folding, rigid, and mailer styles, as well as labels and tape. Its website features a 3D design tool and provides an instant pricing estimate based on the size and quantity of your order. Its turnaround time is fairly quick, and it can print in full color. It also provides proofing, which can help you fix any alignment or image quality issues. It’s not the most affordable option, but it is among the highest-quality options on this list.
Branding
Customized packaging is a great way to add your brand logo and colors to your products. They can also help you build a consistent brand image and keep your products safe during shipping. This is an excellent way to promote your business and attract new customers. It also gives you a chance to show your commitment to sustainability. In addition, your custom boxes can be reusable and recyclable after they have served their shipping purpose.
Custom Boxes Now offers a wide range of printing options to suit your needs. They can print directly onto the box, which is ideal for a high-end look. Alternatively, they can use stickers, which are more affordable and offer versatility. This type of printing is especially useful for e-commerce companies, as it can attract new clients and increase sales.
Another option is to use registered print, which involves printing specific messaging on special parts of the box. This method is more expensive, but it gives your product a cosmetic packaging box unique look and is a great way to stand out from the competition.
Customized cardboard boxes can be used for a variety of purposes, from storing and shipping to selling at retail locations. They can be printed with your logo, color scheme, or other messaging, and are an inexpensive way to advertise your business.
Marketing
A custom cardboard box can be a powerful marketing tool, allowing businesses to showcase their brand and leave a lasting impression on customers. By using unique designs, vibrant colors, and their logo, customized boxes become a tangible representation of a company’s values and quality. Moreover, they can act as mobile advertisements, exposing the brand to a wider audience. This visibility contributes to brand recognition and recall, which can help businesses gain a competitive edge in the market.
Cardboard is also an eco-friendly material that can be recycled, reducing the amount of waste in landfills and oceans. Moreover, the material is derived from sustainable forestry practices and can be replenished without depleting natural resources. This feature can resonate with environmentally-conscious consumers and reinforce a brand’s commitment to sustainability.
In addition to demonstrating your commitment to environmental sustainability, choosing a sustainable printing process for your custom packaging will reinforce your brand’s image as a premium brand. If you’re looking to create a unique unboxing experience, consider incorporating inserts, dividers, or cushion materials into your boxes. This will help protect your products while adding a touch of whimsy and fun.
Choosing a high-quality printer for your customized boxes will ensure that your logo and other marketing messages are printed clearly and accurately. Consider working with a company that offers digital post-printing, which allows for smaller production runs and lower upfront costs.
